La publicidad en el lugar de venta es la forma diseñada para influir al consumidor y a su decisión de compra, impulsando la venta de los productos publicitados. Se pueden encontrar en distintos tipos de establecimiento, desde tiendas pequeñas hasta en grandes superficies, como elementos para la compra impulsiva junto a la caja, o dentro de campañas de fidelización.
-Expositores
-Displays y tótems
-Folletos y cartelería
-Cartelas
-Roll-ups/Banderolas
-Lonas…
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